Why entrepreneurs are suddenly finding the beauty in ugly produce

By Whitney Pipkin May 26

Ugly produce is midway through a massive makeover.

Misshapen potatoes, multi-pronged carrots and past-their-prime apples — rebranded as “cosmetically challenged” and “beautiful in their own way” — are coming into vogue. Campaigns aimed at reducing food waste are bringing these fruits and vegetables, previously reserved for hogs, compost piles and landfills, to the forefront of our minds, if not quite to our grocery shelves. More at:

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